grattongirl

I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University.  To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level.  In essence, it made sense to conceptualise the core essence of the personal brand in this way. The Vision, Value, Passion (VVP) Connectio