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    Emotional Branding: Understanding the Vision Value and Passion Connection
    Sarah-Jayne Gratton
    • Jul 17, 2018
    • 3 min

    Emotional Branding: Understanding the Vision Value and Passion Connection

    I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University.  To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level.  In essence, it made sense to conceptualise the core essence of the personal brand in this way. The Vision, Value, Passion (VVP) Connectio

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