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5G

May 7, 2019
5 min

Reframing the Digital Transformation conversation in 5 steps

I spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches, cyberse...

Let your Employees Guide Your Digital Transformation

Forbes

Aug 8, 2018
1 min

Let your Employees Guide Your Digital Transformation

Digital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech a...

The Yellow Brick Road of Influencer Marketing

Sarah-Jayne Gratton

Aug 3, 2018
2 min

The Yellow Brick Road of Influencer Marketing

Any truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush t...

Emotional Branding: Understanding the Vision Value and Passion Connection

Sarah-Jayne Gratton

Jul 17, 2018
3 min

Emotional Branding: Understanding the Vision Value and Passion Connection

I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many ot...

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