Sarah-Jayne Gratton2 min readHow to Get Your Product or Service to Sell“I want it and I want it now” – this is the mantra of today’s society. And our cry is getting louder. The need for instant gratification...
Sarah-Jayne Gratton2 min readWho put the Hell into Halloween?As the eerie whispers of Halloween echo through our lanes, with children gleefully collecting their 'treats', it's essential to remember...
David Terrar5 min readReframing the Digital Transformation conversation in 5 stepsI spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches,...
Forbes1 min readLet your Employees Guide Your Digital TransformationDigital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech...
Sarah-Jayne Gratton2 min readThe Yellow Brick Road of Influencer MarketingAny truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush...
Sarah-Jayne Gratton3 min readEmotional Branding: Understanding the Vision Value and Passion ConnectionI first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many...