David TerrarMay 7, 20195 minReframing the Digital Transformation conversation in 5 stepsI spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches, cybersecurity, AI, blockcha...
ForbesAug 8, 20181 minLet your Employees Guide Your Digital TransformationDigital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech and personnel investm...
Sarah-Jayne GrattonAug 3, 20182 minThe Yellow Brick Road of Influencer MarketingAny truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush to come up with the n...
Sarah-Jayne GrattonJul 17, 20183 minEmotional Branding: Understanding the Vision Value and Passion ConnectionI first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many others in the social m...