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    Reframing the Digital Transformation conversation in 5 steps
    David Terrar
    • May 7, 2019
    • 5 min

    Reframing the Digital Transformation conversation in 5 steps

    I spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches,...
    Let your Employees Guide Your Digital Transformation
    Forbes
    • Aug 8, 2018
    • 1 min

    Let your Employees Guide Your Digital Transformation

    Digital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech...
    The Yellow Brick Road of Influencer Marketing
    Sarah-Jayne Gratton
    • Aug 3, 2018
    • 2 min

    The Yellow Brick Road of Influencer Marketing

    Any truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush...
    Emotional Branding: Understanding the Vision Value and Passion Connection
    Sarah-Jayne Gratton
    • Jul 17, 2018
    • 3 min

    Emotional Branding: Understanding the Vision Value and Passion Connection

    I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University.  To me and, to many...

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