Reframing the Digital Transformation conversation in 5 steps
I spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches,...
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Forbes
- Aug 8, 2018
- 1 min
Let your Employees Guide Your Digital Transformation
Digital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech...
Sarah-Jayne Gratton
- Aug 3, 2018
- 2 min
The Yellow Brick Road of Influencer Marketing
Any truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush...
Sarah-Jayne Gratton
- Jul 17, 2018
- 3 min
Emotional Branding: Understanding the Vision Value and Passion Connection
I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many...