Marketing

David Terrar

Reframing the Digital Transformation conversation in 5 steps

I spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches,...

Forbes

Let your Employees Guide Your Digital Transformation

Digital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech...

Sarah-Jayne Gratton

The Yellow Brick Road of Influencer Marketing

Any truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush...

Sarah-Jayne Gratton

Emotional Branding: Understanding the Vision Value and Passion Connection

I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many...